Evi Lemou, Waks Candles leaders stamp

Since opening its doors in 2005 Waks Candles has been committed to creating candles that will add an effortless sense of luxury to daily life.

Transcript

Waks Candles was founded in 2005. We wanted to create a scented candle at an affordable price because we believed, that there was a gap in the Greek market of such products.

Our motto is to do the best we can to fill the world with fragrances.

Our products are diffusers and scented candles which are placed in various containers made of glass or clay depending on the theme we have each time.

I believe that our fragrances create a sense of relaxation, warm up the atmosphere and improve our mood every day.

We choose our fragrances based on some of the themes we have and what we want promote each period. Most of the times our scents bring us memories of experiences we had in the past, or remind us of scents we liked on our journeys.

Our products are differentiated from the competition, in the fact that they have very high quality at a very affordable price. Consequently, they are accessible to a lot of people, and that’s what we have always been interested in as a company.

People’s reaction towards our products is very positive, and our customers keep coming back. This is something that makes us very happy.

The packaging is very important for a brand, and it’s the first thing someone notices. When we first started looking for a packaging, we wanted something which would have a retro style, and it would resemble to vintage wallpaper. This is why we chose the one with the little flowers designed on it.

We have been awarded at the EBGE Awards for the packaging of “Waks”, and at the Diline Awards for one more range of products, which was called “Waks nature”.

As producers the biggest challenge we face is to make a high quality production, while maintaining the production cost low in order to be competitive.

We export our products to many countries such as USA, Japan, Germany and France.

When foreigners visit us to buy candles, they usually prefer scents which remind them of Greece.

We created a scent that we named “salt water” and which reminds us of the sea. This is what we wanted to render: the memory of Greek summer.

Our dream is to expand our product lines and create new series that further reflects the Greek character of our company, in order to give prominence to our roots and the beauties of Greece.

My name is Evi Lemou and I am the co-founder of the company Waks.

Credits

  • Direction/Post Production: Panos Tsirozidis
  • Camera: Dimitris Zografakis
  • Production Co-ordination and Interview: DigitalWise – Niki Oikonomopoulou
  • Texts & subtitles: Niki Oikonomopoulou
  • Project Manager: Kyriaki Kostolidou