Oil, Honey and Wine Suggestions to Conquer Foreign Markets
The Interprofessional Organizations “Olive Oil & Olives”, “Honey & Other Hive Products”, “Vine & Wine” and SEV join forces and launch an initiative to cooperate and promote common positions to support the agri-food chain, produced from Greek land, such as oil, honey and wine. Within the framework of the initiative, the four actors document practical policy proposals that can boost production, further improve exports, strengthen synergies between dynamic sectors of the Greek economy and create new jobs in the Greek region.
Today both the scientific community and consumers recognize the high value of the Mediterranean diet and its products. At the same time, technology provides tools for increasing agricultural production, quality control, product standardization and the application of basic principles of the cyclical economy to the production of agricultural products. However, while Greece has many opportunities, due to history, culture and climate, to be a protagonist of its high quality products on the international markets, it has not yet managed to capitalize its important agri-food stock.
Fragmented clergy and lack of standardization are key reasons behind the low added value of Greek agricultural products. Despite the 70% higher subsidy per production, the fragmented clerk remains three times higher than the EU. While the addition of processing value to Greek agri-food products by 57% is lower.
So there are few products that can compete internationally with differentiation and quality and not always with low price.
Oil, honey and wine can be three such products. However, in an effort to remain internationally competitive, they encounter barriers in the country such as smuggling, unfair competition, illegal localization and the unnecessary imposition of special taxes. At the same time, a costly, co-funded program of international projection is already being launched by the Greek State without coordination and synergies with industry professionals. Finally, the quality of transport and storage infrastructures, outdated (non-contributory) subsidies and interventionism in cooperatives are not conducive to growth. The most important priority for the qualitative upgrading of domestic products is the establishment of a common quality label that will be awarded on the basis of a specific certification process and will distinguish Greek products in international markets.
Read more articles about the actions of SEV.