Mariaflora Lehec leaders stamp

Mariaflora Lehec was interested in fashion long before getting involved with the creation of SOMF clothing. Ever since she was a child, she was fascinated by clothes and styling. After school and a brief stint in Greek magazines, she studied Fashion Design Womenswear at London’s Central Saint Martins and subsequently worked next to Christopher Kane as his assistant and head of studio. «This experience gave me the motivation to start something on my own, as I’ve always wanted» she says. «But the truth is it wasn’t the ten years in London that made me a fashion designer. It was my returning to Athens and the way my friends embraced me and made me realise I had something to say design-wise. Maybe that’s the reason I still turn to them for advice, even today. It is our clan that makes us who we are».

The first SOMF clothing collection included tops and leggings featuring prints that gave the impression of tattoos on the body, and such trompe-l’œil pieces are among the label’s bestsellers ever since. While the lines of the clothes are kept simple by choice, the emphasis is on prints and illustrations depicted on them through silk-screen, digital prints or even laser cuts. «At this point, I present two collections per year, summer and winter, but I’m also thinking of doing resort» says Lehec. «Not yet pre-fall though, as I believe my design identity fits summer better. The concept of SOMF clothing is combining different collections. There are patterns I use from season to season, and even possibly a continuity in colours. So, we don’t speak of seasons anymore, but of a certain design identity, which I thing is one of the strong elements of SOMF».

Apart from design and quality, Lehec pays great attention in keeping with orders and deliveries. As for sources of inspiration, Greece comes first and anything can find a place on SOMF clothing, from the flower of a humble bush, to the church where her wedding took place. Not to mention her hometown. «As there are labels with the feeling of London or New York, SOMF clothing echoes the spirit of modern Athens» says Lehec. «The city’s vibes, the street style, the music, the hang-outs, whatever comes out of the concrete is deeply inspiring to me».


  • Direction & Post Production: Alexis Skoulidis
  • Camera – Director of Photography: Stergios Koumbos
  • Make-up & Hair: Roula Lymperopoulou
  • Music: The Rattler Proxy, «Company of wolves» (
  • Interview & Texts: Paris Kormaris
  • Project Manager: Agapi Tsakpinoglou
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