Melina Pispa & Ellie Rountou leaders stamp

In the beginning was the Greek summer – the sea, the sun, the carelessness and all those things that make unforgettable memories. Then came the realization that despite an abundance of stylish items for beach life nobody had given proper attention to the beach towel, which usually lacked imagination. Thus the Sun of a Beach towels were born, combining fluffy premium cotton towels with striking fabrics in designs for men, women and children. “We appeal to those who love summertime, enjoy traveling and consider the beach towel to be the most important summer accessory,” say designers Melina Pispa and Ellie Rountou. “We offer high quality products, influenced by modern life, the arts, Mediterranean aesthetics and fashion”.

Fashion has always been on their radar, as Rountou worked for many years as a fashion editor for the Greek edition of Elle magazine, and Pispa started her eponymous fashion house in 2004. They joined forces to create Sun of a Beach in 2012 and decided to keep production in Greece not just to have complete control and ensure top quality, but also to boost the country’s productive potential as much as they could. “Even in the middle of the recession, people loved our products,” says Pispa. “That proves we have something promising to offer”.

Sun of a Beach products are available in 60 stores in Greece and abroad, and also at the brand’s e-shop which offers worldwide delivery. After seeing their turnover double within a year, in 2015 Pispa and Rountou expanded the Sun of a Beach range to include beach bags, pouches, backpacks and vests. They also introduced custom-made designs for hotels who want to offer their guests branded pool towels. For the summer of 2016 they plan to present a series of Sun of a Beach towels and products depicting three endangered sea species –lobster, tuna, and sea horse– designed by an artist, with a percentage of the profits benefiting WWF. Another proof of their ecological concerns is that all deliveries in and around the Greek capital are made by bike messengers.

Sun of a Beach was one of the ten business initiatives shortlisted for the Hellenic Entrepreneurship Award 2105.

Credits

  • Direction & Post Production: Alexis Skoulidis
  • Camera: Panayotis Kravvaris
  • Make-up: Roula Lymperopoulou
  • Interview & Texts: Paris Kormaris
  • Project Manager: Agapi Tsakpinoglou
Tags In