The first educational program in Fashion Business has been designed and is carried out by the MBA of Athens University of Economics and Business in cooperation with the company of strategic marketing and communication, Ally.

Fashion Business Course, which starts on March the 3rd and will run for six weeks, will cover topics such as marketing and management in Fashion, strategic guidances on the creation of a brand, functional development of an e-shop, exports and best methods of promotion abroad.

Under the program, experienced market representatives will present real case studies on issues relevant to all levels of business activity in the industry of fashion, while participants will have the opportunity to learn from university professors.