Aisha Diri leaders stamp

Aisha started her journey in the world of fashion by completing her studies in London. After briefly working in Milan for several brands in the manufacturing sector she returned home to fulfill her dream of launching her own label of clothing and accessories. Geometric forms inspire her work with a focus on high quality materials and refined craftsmanship.

Transcript

I started my brand about four years ago in Athens, Greece.

There was no specific reason, I knew from a very young age what I wanted to do with my life and I couldn’t imagine myself doing anything beyond that.

If I could use only one word to describe my brand and my clothes, it would be timeless.

Women who prefer Aisha Diri like to dress in clothes that make them feel comfortable and express their personality, all day.

I draw inspiration from too many things, it can be a walk downtown, an exhibition, a trip.

The production is made entirely in Greece and it is something that I am trying to continue.

For the first time this year, I made my move to go abroad for an exhibition in New York, and I hope it goes well.

I enjoy blending cultures through my collections, like the East with the West, which is why I feel that my ancestry has played a very important role, something that is reflected through my collections every time.

I am Aisha Diri designer of Aisha Diri clothes.

Credits

  • Direction/Post Production: Panos Tsirozidis
  • Camera: Dimitris Zografakis
  • Production Co-ordination and Interview: DigitalWise – Niki Oikonomopoulou
  • Texts & subtitles: Niki Oikonomopoulou
  • Project Manager: Kyriaki Kostolidou

The interview took place in the context of the thematic presentations and actions implemented by LoveGreece.com, aiming to promote the image of Greece abroad, through the faces of charismatic Greeks who signify the outward-looking Greece.