Asmarianakis Manolis, Physis of Crete leaders stamp

Physis of Crete is a family business, based in Lasithi, Crete. Since 2002 it is engaged in the production of extra virgin olive oil, produced by the olive variety “koroneiki”. Its olive oil is distinguished by its flavour and fruity aroma, making it the ideal choice for salads and cooking.


Cretan products, as we know, are the flagship of Mediterranean cuisine

We started our company in 2002. Our stimulus was a small shop in the traditional village of Kritsa.

The basic product is the extra virgin olive oil, then we have a range of olive paste, cane paste and green olive paste.

The key and the unquestionable, for our products to be competitive with other overseas countries, is quality.

The action of our business, yes certainly, helps in the support of the local community, because we are a business, we are a company that does not see the local community as customers. On the contrary, let’s say we are the customers in the local community. Because, the Cretan products we trade are the flagship of Mediterranean cuisine, so in advance the visitor who comes to Greece and Crete, knows that the Cretan diet is very beneficial to him.

The initiative of the hotel units to use only Greek products on their menu is the best thing that could happen.

The landmark moment for our company would be January 19th when we managed and completed a project, a business plan moving our business to an olive oil park.

I am Asmarianakis Manolis and I am the sales manager at Physis of Crete Company.


  • Direction/Post Production: Panos Tsirozidis
  • Camera: Dimitris Zografakis
  • Production Co-ordination and Interview: DigitalWise – Niki Oikonomopoulou
  • Texts & subtitles: Niki Oikonomopoulou
  • Project Manager: Kyriaki Kostolidou

The interview took place in the context of the thematic presentations and actions implemented by, aiming to promote the image of Greece abroad, through the faces of charismatic Greeks who signify the outward-looking Greece.

We warmly thank Minos Beach art hotel for its kind hospitality and for its contribution to the video shootings.