Collaboration between the National Theatre of Greece and the EMST
The new performances staged at the National Theatre of Greece stay in contact with their audience through the artistic work produced both by Greek and international artists.
An exceptional collaboration characterized by special symbolism between the National Theatre of Greece and the National Museum of Contemporary Art, Athens (EMST) – the country’s two leading institutions in the field of performing and visual arts – is set thanks to new aesthetical data entering the field of visual communication.
For the time period 2018-2019, arts and their audience approach each other and the two interact on each other. Important artworks of the Collection of the National Museum of Contemporary Art, Athens (EMST) communicate the message the theatrical performances wish to convey even before they are staged. They address the audience through a new kind of visual vocabulary including semantic language, codes, shapes, myths, images, symbols, meanings as well as the adoption of a different artistic way of expression.
Occasioned by the initiative taken by Mr. Stathis Livathinos, Artistic Director of the National Theatre of Greece and after its receiving a really warm welcome by Mrs. Katerina Koskina, Director of the National Museum of Contemporary Art (EMST), the idea of organizing the aforementioned campaign will have numerous benefits at multidimensional level by contributing to the promotion of the artists’ works. It will also strengthen the spirit of collaboration between the two institutions and finally will offer new visual stimulus to those who appreciate art.
The aforementioned initiative will take place thanks to the cooperation among EMST curators and the contribution of the busybuilding creative agency which has been recently awarded the Red Hot Award for designing the National Theatre’s publications (Communication Design 2018 – Red Dot Award).
More info can be found here.
You can watch the interview of Katerina Koskina, director of the EMST, here.