The coronavirus pandemic has created a significant increase in the shopping process through e-commerce and made it a trend that will remain in 2021. Consumers boosted sales rates through e-commerce by buying products of all kinds and also choosing e-commerce for supermarket shopping and online food delivery.

6 out of 10 consumers (58%) prefer online shopping for products and services. Before the health crisis of covid-19 this percentage was 40%. What needs to be taken into account is that there has been a significant jump not only in the choice of e-commerce as a means of purchasing products but also in the frequency of these purchases. A survey by Pulse RC on behalf of the Athens Chamber of Commerce showed that 56% of those who buy through e-shops greatly increased online orders.

According to another survey conducted by IELKA (Consumer Goods Research Institute) and the Electronic Commerce Laboratory (ELTRUN) of the Athens University of Economics and Business, online food delivery increased from 13% to 33% a period of time during lockdown. The products with the greatest demand that ordered through e-shops during the lockdown when the physical stores were closed were electrical and electronic devices. Lower but significant growth rates from online orders were also observed in clothing and footwear.

Although, the quality of service of online shopping is commented in various ways, mainly due to transportation and delivery problems. “Satisfaction with the quality of service” records almost a tie of high and low rating: 28% – 25%.

The covid-19 crisis proved as an opportunity for the e-commerce service as it recorded top preference rates, evolved and gained a new audience that under other circumstances would not have attracted so easily. In the coming years, online shopping services are expected to be further developed, all that remains is to prove the best possible service for the receipt of products that will be based on speed.

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