Dinos and Marios Nikolaidis, DNA High Performance Filters leaders stamp

DNA High Performance Filters, is an advanced air filter engineering company for automotive, motorcycle, marine, industrial and motorsport applications based in Greece.

Video Transcript

I decided to found DNA in 2001, after a decade engaging with air filter technology.

The power of DNA stems from our passion for motosport, for races, any form of racing, motorcycle, car or anything else motorized able to compete.

DNA products are high performance air filters.

They can be found in dealers and distributors in their country or online at our store, and they are aimed at a very wide audience, from contestants, everyday users as well as large companies.

What differentiates DNA products from the competition is that our filters are the result of research and technology that at the moment the competition doesn’t have.

The biggest challenge we face in our company every day is that we are perfectionists.

At the same time, we worship technology, the applicable technology.

We care for our customers a lot. We have a very good customer and technical support every day 24 hours a day.

We have managed to overcome our problems here in Greece by creating a high-tech microcosm.

We have developed systems and innovations that keep us on top.

DNA products were first awarded in 2012 at the Red Dot Design Awards in Germany.

At the moment we have two internationally recognized awards and we’re looking forward for the third one this year.

The second important moment was when we presented our motorcycle, the DCR-017, a motorcycle, designed and built around a filter, by Mario Nicolaides, my son, and me.

Our company’s exports are 97%.

The increase of our exports to Germany has greatly helped Europe to rank second in our company’s rankings and we are very optimistic because the crisis in the European Union has been normalized.

We aspire for the future to remain at the cutting edge of technology and at the same time to continue to a large scale of production and become the world’s number one volume filter manufacturer.

I am Dinos Nikolaidis, founder and CEO of DNA High Performance Filters.

I am Marios Nikolaidis, Production and R&D Manager of DNA High Performance Filters.


  • Direction/Post Production: Panos Tsirozidis
  • Camera: Dimitris Zografakis
  • Production Co-ordination and Interview: DigitalWise – Niki Oikonomopoulou
  • Texts & subtitles: Niki Oikonomopoulou
  • Project Manager: Kyriaki Kostolidou