A dedicated foodie, Xenakis decided to create Icaria Pure so as to bring forward the uniqueness of the greek organic food products that local people have been preparing and consuming for ages. In order to preserve their authenticity, production will always rely on non-industrialised means, which tend to be extinct. This is what sets a limit on quantities, which can only be increased up to point. All Icaria Pure food products are organic and made with local, seasonal ingredients, with absolutely no additives. Each type is produced in collaboration with local producers and co-ops, with the utmost care and food safety measures.
Apart from indigenous herbs and spices, Icaria Pure packs traditional delicacies prepared with age-old recipes, as well as new original flavours making new use of the island’s offerings. The list so far includes: Heather honey, Quince, wine & ginger jelly, Honey & strawberry tree fruit spread, Tomato, orange & chili preserve, Apricot preserve, Fig chutney, Butternut squash chutney, Galatsida (pickled wild greens), Rock samphire (crithmum maritimum), Pickled edible bulbs, Wild herbal blend, Salvia / Sage, Mountain tea.
Purity makes those greek organic food products de facto healthier and more beneficial than others, not to mention that Ikaria is world-renowned as the island of longevity, a phenomenon which must partly be attributed to the local diet.