Fontas Douloumis, Anatoli leaders stamp

“Anatoli” Agricultural Cooperative Producers Group, in the municipality of Ierapetra, was established on December 17th, 2000 by a group of local farmers – greenhouse horticultural producers, with the mission of equal cooperation and mutual support of the partners – members, towards the economic, social and cultural development, through a co-owned and democratically managed company. The Anatoli Agricultural Association`s main objective is to provide the Greek, but also the international market with high-quality products of excellent nutritive value.

Transcript

The final judge and the key to a product’s success or failure is the end consumer

We started, as an effort, many years back in 1992. That year, 26 local producers gathered and decided to change the scene of trading and disposing products in Ierapetra.

In 1999, we took the form of a partnership and in 2009, we became what Anatoli is now, a group of producers, a rural partnership.

So, we produce vegetables, the ones you see here on the plate, peppers, eggplants, cucumbers, tomatoes for the most part. We have a growing season and the harvest starts in October and ends in May.

Where will you find us? Our products are available in almost all supermarkets. We either work directly with supermarket chains or indirectly we supply merchants, central vegetable merchandisers, which in turn supply the supermarkets with products.

The one who decides on a product, whether it is good or bad, the final judge and the key factor in the success or failure of a product is the end consumer.

We therefore emphasize on the certification of our products throughout the phases and cycles of the agricultural cooperation. That is, from the harvesting of the products to the producers’ booth, their transport to the packaging, their standardization and their placing on the market.

We have quality, we have taste, we also have quantities, that is to say we go well with quantities, all we lack is communication. We have to say it, show it, shout it out, advertise it, do everything possible for people to learn about our products, to get to know them and trust them.

My name is Fontas Douloumis, I am the Chairman of the Board of Directors “Anatoli” Agricultural Cooperation Producers Group based in Ierapetra.

Credits

  • Direction/Post Production: Panos Tsirozidis
  • Camera: Dimitris Zografakis
  • Production Co-ordination and Interview: DigitalWise – Niki Oikonomopoulou
  • Texts & subtitles: Niki Oikonomopoulou
  • Project Manager: Kyriaki Kostolidou

The interview took place in the context of the thematic presentations and actions implemented by LoveGreece.com, aiming to promote the image of Greece abroad, through the faces of charismatic Greeks who signify the outward-looking Greece.

We warmly thank Minos Beach art hotel for its kind hospitality and for its contribution to the video shootings.
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