Since 2014 Fit & Craft has been creating handmade minimal and timeless denim clothing inspired by travel, art and street fashion. Each piece of the collection is hand-made with high quality fabrics that take the form of whom they wear them and fade with grace.
Fit & Craft is the fulfillment of a desire. With over 20 years of experience as a freelancer and a fashion designer, specializing in denim, at some point I decided that it was time to create something of my own.
Basically, it started in 2014 as a small workshop of handmade raw selvedge denim.
Fit & Craft is a workshop with the sole purpose of creating one of a kind clothes. The designs of the clothes are minimal and timeless. The whole philosophy of the brand is based on the indigo color.
All the clothes I create are in their most raw form, without any process at all. This enables the one who wear them to unravel naturally the garment depending on his habits and to take the shape of his body, leaving his own imprint on them.
The rest of the denim story is written by the one who wears it.
My inspiration comes mainly from vintage clothing but also from photographic material, travel, art and street fashion.
The fabrics I use are mainly cotton, linen and hemp.
The production process is done exclusively in my workshop in Thessaloniki, in hand one by one, with great attention to detail.
Γενικά το να κρατήσεις ζωντανό το όνειρό σου και την επιχείρησή σου στην Ελλάδα του σήμερα απαιτεί υπομονή, επιμονή και πίστη σε αυτό που κάνεις.
Είμαι ο Κωνσταντίνος Μίχος, founder και designer στην εταιρία Fit & Craft.
In Greece, there is a knowledge in making quality clothes, however a better organized environment is needed, so that young creators will dare to create.
From the start, my goal with Fit & Craft was to be extroverted, as this clothing style is quite popular abroad.
My main promotional source is my e-shop, social media and my presence and participation in exhibitions abroad.
Generally, keeping your dream and your business alive in Greece of today requires patience, persistence and faith in what you do.
I am Konstantinos Michos, founder and designer at Fit & Craft.
- Direction/Post Production: Panos Tsirozidis
- Camera: Dimitris Zografakis
- Production Co-ordination and Interview: DigitalWise – Niki Oikonomopoulou
- Texts & subtitles: Niki Oikonomopoulou
- Project Manager: Kyriaki Kostolidou
The interview took place in the context of the thematic presentations and actions implemented by LoveGreece.com, aiming to promote the image of Greece abroad, through the faces of charismatic Greeks who signify the outward-looking Greece.
We warmly thank the Life Gallery athens hotel for its kind hospitality and for its contribution to the video shootings.