Liana Vouraki is a third generation descendant who honors her family tradition in jewelry.
The brand Liana Vourakis draws inspiration from Greece’s affluent tradition, brings to life images, events and experiences and creates nostalgic, dreamy collections, while respecting the principles of classical jewelry.
I am a 3rd generation descendant and as far as I remember myself I remember having something related to jewelry around me. So it wasn’t something I decided on, it was something that came very naturally.
Inspiration is a bizarre thing that exists all around us and inside us.
I think that inspiration can be taken by anyone, at any time and from any event or image around us.
My brand is Liana Vouraki and I would say in a few words that it is nostalgically classic and unexpectedly dreamy.
It is aimed at any woman who matches with the jewelry and the collection she sees.
I would say two moments, the first when I decided to leave the family business and start on my own and the second when I was selected by Van Cleef & Arpels company to represent it in Greece for 12 years.
Those were the two most important moments in my career.
Living and creating in Greece is a blessing.
I have tried to have a presence abroad by attending some exhibitions and by setting up some pop up stores in various capitals, really hoping that there will come a time when this can be a great job.
My name is Liana Vouraki and I am a jeweler
Direction/Post Production: Panos Tsirozidis
Camera: Dimitris Zografakis
Production Co-ordination and Interview: DigitalWise – Niki Oikonomopoulou
Texts & subtitles: Niki Oikonomopoulou
Project Manager: Kyriaki Kostolidou
The interview took place in the context of the thematic presentations and actions implemented by LoveGreece.com, aiming to promote the image of Greece abroad, through the faces of charismatic Greeks who signify the outward-looking Greece.
We warmly thank the Life Gallery athens hotel for its kind hospitality and for its contribution to the video shootings