MATTER, a two-day un-conference that takes place annually at PURE Life Experiences in Marrakech, has a vision: to promote “Ideas that Change Worlds” and encourage a conscientious approach to protecting the environment and communities through the medium of high-end experiential travel. Thought-leaders from across the industry, including decision-makers representing elite global suppliers, world-class buyers and top international press, come together to engage in crowd-sourced discussions, intimate workshops and focused speaker sessions to share insights and define future trends.

Key trends from the last MATTER conference reveal that consumers seek self-fulfillment through the new sustainable luxury. That’s because high-end luxury is being redefined, as ethical living becomes a lifestyle choice. Future consumers are going to invest more in sustainable luxury travel in the future. Specifically, 72% Gen Z would pay more for products and services from companies committed to social and environmental good. At the same time, successful luxury travel brands will make sustainability part of the guest experience, from addressing the rise in veganism to rethinking waste and other planet-friendly practices.

Stay tuned for next year’s MATTER conference on 6-7 September 2020. Hear from cross-industry experts about the future trends set to shape the world of experiential travel, and pick up some top tips from our own PURE community. Discover creative solutions to boost your revenue that will future-proof your business and identify you as a trend leader in experiential travel. Spend invaluable time getting to know the brightest minds in travel through intimate workshops and unique networking events. Your future collaborators await.

You can find more information here.