Niki Smirni, Travelgems leaders stamp

Travelgems is an automated virtual concierge that helps travelers to experience unique travel moments, create lifelong memories and have their very own exciting stories to tell.

Video Transcript

I love Greece and traveling. I have traveled to more than 50 countries. Every time I try to see the energy of the place, what is the nicest food, what is the one thing that stands out, the personality of the inhabitants of each place. I would ideally want to have a person every time, who would tell me the hidden secrets of this place.

So, I thought this would be ideal in a country like Greece that is so multifaceted, that has so many different features and so many beauties and has to show them completely separately at a time.

These needs and the needs of global tourism, I finally told to some techsavies and we created Travelgems.

Travelgems is for those who really love traveling.

Travelgems is an automated virtual concierge. The tourist responds to some questions and in real time Travelgems suggests the best features for the place.

It has completely free travel guides, written by an amazing journalistic team, with Chief Editor Sophia Ginti.

The second key piece is its tailor made travel guides.

Every tourist, every traveler, responds to a very simple questionnaire, we understand his psychological profile and unite his needs with a huge database on the other hand.

The third part is that it includes over 360 travel experiences, which one can automatically book in Travelgems.

Travelgems would never have happened if the local communities had not supported it.

If the people who really love, feel their place, like no one else, and know it, did not tell us these hidden secrets.

Travelgems, obviously, is addressed to the traveler. But in order to come close to the traveler, Travelgems comes alone or comes through the B2B market.

Therefore, our clients today are very large travel agencies abroad, Germany, Israel, America.

It is also an amazing tool for hotels. It adds innovation value to the hotel, which wants to offer its customer something special, local information, without his staff losing time.

So, this idea starts with Greece, with our dream to conquer the world.

Our goal is to grow in 8 European countries over the next 5 years.

We have already moved to Croatia and Cyprus.

Travelgems is a business venture that has begun and has become a little kid with equity. Now, however, in order to make steady and rapid steps, it definitely needs the support of a key investor.

Experiential travel is one of the world’s tourism trend. In Greece it has not developed very much, but there seems to be a great trend, a need from tourists and, at the same time, it is very important to show off the best professionals of each place. This is what Travelgems has done.

By decoding a traveler’s DNA, we want to change the way people travel. This is our vision.

I am Niki Smirni and I am the founder of Travelgems.


  • Direction/Post Production: Panos Tsirozidis
  • Camera: Dimitris Zografakis
  • Production Co-ordination and Interview: DigitalWise – Niki Oikonomopoulou
  • Texts & subtitles: Niki Oikonomopoulou
  • Project Manager: Kyriaki Kostolidou