Dimitris Diamantis has always loved retro handmade glasses and his studies on industrial design helped him transform his love into a job. Pelagia Christaki is a contributor to this beautiful “crime”. Both of them are the talents behind Urban Owl. A Greek brand started by crowd funding that does not stop to innovate, being the first brand to ask for public participation in the design of its collections.
Our journey started the summer when capital controls were imposed.
And we started on a platform called Indiegogo, which is a crowdfunding platform.
We managed to achieve our goal, so we started the first part of production and we saw that what we were doing was appealing to our audience.
We had a great support from abroad, people who believed in our vision, believed in what we had to show and in our design, but also believed in our Urban’s idea and philosophy, in general.
Urban Owl is a brand made for the people who live and work in the city.
And I would describe it as a brand that has new retro influences and urban elements.
We are here, a Greek production, we are addressing worldwide and it is our great pleasure to be able to address a Greek production to the whole world.
Fortunately people in production are very experienced, we have the ability to customize any part of the production which is very important.
Thus, our inspiration is our partners, the fashion industry in general, our city.
It’s great to live and work in Greece.
Especially nowadays that there a lot of new designers and a lot of new brands.
In Urban Owl we say that “we democratize eyewear style”.
At Urban Owl you have the opportunity to choose the next design to be produced and this is a part of the brand’s DNA, because we wanted to give the opportunity of interactivity to the world and decide with us what our next design will be.
Our partnerships are with fashion brands, we design together.
We blend our DNA with each brand’s DNA and we create a glass that has never been re-created.
And the welcoming is very warm and excellent.
I’m Pelagia Christaki and I’m the Marketing & Communication Manager and co-founder at Urban Owl.
I’m Dimitris Diamantis and I’m designer and founder at Urban Owl.
- Direction/Post Production: Panos Tsirozidis
- Camera: Dimitris Zografakis
- Production Co-ordination and Interview: DigitalWise – Niki Oikonomopoulou
- Texts & subtitles: Laura Akrividi, Maria Voulgari
- Project Manager: Kyriaki Kostolidou
The interview took place in the context of the thematic presentations and actions implemented by LoveGreece.com, aiming to promote the image of Greece abroad, through the faces of charismatic Greeks who signify the outward-looking Greece.
We warmly thank the Hilton hotel for its kind hospitality and for its contribution to the video shootings.