Touch free stores are the future
More and more stores adopting applications with touch screens, selfie walls and VR headphones reflecting the contactless future of Retail.
Burberry’s first social retail store, which opened in Shenzhen, southern China, provides a good example of the stores of the future. Using the WeChat application, the country’s most popular messaging app, customers can click on content and personalized in-store experiences and then share details with friends. Each product in the store has a label with a QR code, which people can scan to learn more details for a product. Each customer also receives a character via Snapchat that evolves as they walk around the store.
In some cases, the contactless store may be difficult to manage for so-called c-commerce (curation, content, convenience and connections). Nike and Adidas are the leaders in this transition, using consumer smartphones as conduits as they link their profiles to their in-store activity.